The Agromarketing 101 Class Alibaba.com Edition was a highly successful, two-day comprehensive training program designed to empower exporters with the essential knowledge and skills needed for global trade success, organized by Megademy Global Sdn Bhd.
Held on February 25-26, 2025, at the Lazada Training Centre in Bangsar South, Kuala Lumpur, the course provided a structured learning environment focused on leveraging technology and key digital strategies. The primary goal was to teach participants how to maximize their results on Alibaba.com and effectively expand their global market reach. By the end of the program, attendees were expected to have a solid understanding of how to utilize Alibaba.com features to increase product visibility, generate quality leads, and ultimately boost sales in the competitive digital landscape.
The curriculum was strategically divided, covering both foundational theory and practical application.
Day 1 introduced the effective use of digital tools and platforms for export success, including crucial strategies for lead generation using Alibaba.com. Participants learned techniques for attracting potential buyers, best practices for lead optimization and management, and methods for converting high-quality prospects into finalized sales.
Learn more about Megademy Global’s Alibaba.com partnership here to understand how our partnership helps Malaysian exporters gain visibility and win more international buyers through data-driven strategies.
Day 2 shifted focus to practical optimization, emphasizing keyword strategies to improve product visibility and search rankings. This included hands-on experience with the Alibaba Keyword Analyzer, crafting compelling product descriptions, and writing effective emails to engage new customers. The most popular topics among participants included effective lead generation, keyword optimization, and strategies concerning engagement and follow-up, which directly apply to their business operations.
Feedback on the Agromarketing 101 Class was overwhelmingly positive, with the course achieving an average score of 4.48 out of 5 across all assessed aspects, reflecting a high level of satisfaction.
Key success factors cited by participants included the relevance and practicality of the topics, the effective combination of theory with hands-on application, and the clarity and expertise of the instructors.
The training demonstrated a significant impact on attendees’ confidence and knowledge: 90% reported an increased understanding of Alibaba.com and its digital tools, and 97% felt more confident in using the platform and digital marketing techniques afterward. Furthermore, 94% of participants agreed that the training helped them improve their e-commerce marketing and sales strategies, indicating a strong foundation for sustained global success.
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