What is GLOMAX? A Practical Guide for Malaysian SMEs & MTCs

Quick definition

GLOMAX (Global Market Access Accelerator) is a structured export‑facilitation programme that pairs financing with expert‑led market access, branding/packaging uplift, and capacity building to help Malaysian companies enter and grow in international markets.

Why it was created

Malaysian firms often face branding/packaging gaps, limited market intelligence, and fragmented trade facilitation—despite having strong products. GLOMAX addresses those bottlenecks by coordinating Market Linkers, DDEC, and agencies like MATRADE, SME Corp., and MTDC under a single, outcome‑oriented pathway.

Core objectives

• Modernise & automate to boost productivity and scale for export.
• Enhance global competitiveness with strategy and intelligence.
• Facilitate internationalisation through curated Market Linkers.
• Prioritise high‑growth markets aligned to national strategies.
• Strengthen branding & packaging for global acceptance.
• Increase successful entries and sustainable export performance.

How the programme works

• Market Linker Engagement — Expert trade facilitators guide market selection, entry strategy, and buyer/distributor engagement.
• Branding & Packaging Enhancement — With DDEC, products are repositioned and packaging is adapted for regulatory, cultural, and retail expectations.
• Training & Capacity Building — Workshops on export documentation, cross‑cultural negotiation, trade finance, regulations, and IP.
• Ecosystem Linkages — Connectivity to MATRADE, SME Corp., MTDC programmes and support services.

Who should apply

• Export‑ready SMEs/MTCs with minimum ~RM1m revenue or proven export capacity.
• Companies in strategic sectors aligned to NIMP 2030 (e.g., aerospace, medical devices, green tech).

What success looks like

• Financing access for companies and tangible export deals/distributor partnerships in priority markets (ASEAN, Middle East, Europe, East Asia).
• At least several Market Linkers onboarded to guide entries; measurable KPIs on MoUs, contracts, and export revenue.

Final takeaway

GLOMAX is a do‑and‑deliver accelerator: it aligns financing, branding, and market access—so Malaysian firms don’t just “try exporting,” they land and scale.